Tour de Dufflet: sweet design at the design exchange ...

Monday, July 27, 2009

sweet design at the design exchange ...

Toronto's Design Exchange (DX) is wonderful for many reasons, but most importantly it examines design present in elements of everyday life - products, packaging, corporate identity, retail goods, the written word, on-line, interactive, structures and environments.

One of the coolest things that you may not know about DX is that they host design-based summer camps for children aged 6 to 15. A creative team of instructors, senior camp staff, and visiting professionals lead programs in topics such as designing for rock stars, fashion, theatre, toys and food.

Last week, Dufflet Rosenberg was invited to speak at the "Sweet Design" class where campers (ages 6 to 8) were guided in Gingerbread Architecture, Candy Wrapper Accessories, and some Sweet Shop Graphics. Dufflet presented a Power Point showing the importance of design at Dufflet Pastries (from the cakes themselves to packaging and on-line presence), and answered questions from the campers while treating them to brightly coloured butter cookies. No surprise, when asked what their favourite cake was, the gang yelled out "Chocolate!"

Design Camp (summer camp) runs from July 6 to August 28 - please visit the Design Exchange for more info at

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