the sweetest day

The Sweetest Day falls tomorrow on Saturday October 17th, and is your excuse not to wait until Valentine's Day to reward a friend with something sweet!

Despite conflicting reports on it's origins, The Sweetest Day occurred naturally out of a grassroots desire to sweeten someone's day.

Originating in Cleveland in 1922, The Sweetest Day was planned by a group of retail confectioners and candy company employees. Believing that the city's orphans and shut-ins felt forgotten and neglected, this group distributed candy and small gifts to the underprivileged.

The Sweetest Day is celebrated on the third Saturday in October and offers all of us an opportunity to remember not only the sick, aged, and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed.

Another reason to eat more cake? Sounds good to us!

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